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Bid Performance

Track your contracts, win/loss record, and bid decision quality

Updated 2026-07-223 min read

Bid Performance

Two surfaces track your own side of the market: the Your Contracts tab inside the Analytics workspace, and the dedicated Bid Performance dashboard at /analytics/bid-performance.

Your Contracts tab

The Your Contracts tab combines what the public record says about your firm with what your team has logged in Cothon:

  • Win/loss analytics — computed from your logged and imported bid history: outcomes by agency and over time.
  • Your public contract awards — the government contracts awarded to your linked vendor profile, straight from the public award data.
  • Your clients — the departments that buy from you.
  • Opportunity pipeline — the opportunities your team is tracking.
  • Renewal & re-compete pipeline — your contracts approaching end-of-term, with links to the source notices.
  • Pricing benchmark — your median contract value against competitors in your niche.
  • Bid outcomes — your team's recorded bid decisions.

Note

Public-award panels require your organization to be linked to its vendor profile (done during onboarding or in settings). Win/loss panels require recorded outcomes — either logged bid decisions or an imported bid history.

The Bid Performance dashboard

The dashboard at /analytics/bid-performance focuses on the quality of your bidding, built from the outcomes your team records (won, lost, declined, withdrawn):

Headline stats

  • Total bids and how many were submitted
  • Win rate (won vs. lost)
  • Total value won, with average value per win
  • Hours invested, where your team tracks effort

Outcome distribution — the breakdown of all recorded outcomes.

Decision quality — when you close out a bid, Cothon asks whether the bid/no-bid decision was correct in hindsight. The dashboard turns those retrospective evaluations into a decision accuracy percentage, so you can see whether your qualification process is actually filtering the right opportunities.

Hours per win — average effort to secure a contract, if hours are tracked.

Performance by industry — win rates and value won broken down by industry, showing where you convert best.

Historical performance

If your organization is linked to a vendor profile, the dashboard also shows your public track record: total awards and combined value, recent awards, yearly performance, awards by category, top agencies, and industry-sector breakdown — the same view a competitor researching you would see.

Tip

Record an outcome for every bid, including declines and withdrawals. Win rate alone hides the cost of chasing poor-fit opportunities; decision accuracy and hours-per-win only become meaningful once the full funnel is logged.

Bid outcomes are recorded through the bid decision workflow — see the Bid Decision section.

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