Bid Analytics

The Analytics tab of Bid Intelligence turns your bid records into a performance dashboard. Everything is computed from your organization's own records — the more complete they are, the sharper the numbers.

Headline Metrics

• Win Rate — share of decided bids you won.
• Total Bids — all recorded bids, with a count of how many are still pending.
• Avg Bid — your average bid amount.
• Won Value — total value of bids you won.
• Avg Win Margin — on won bids, how the final contract value compares with your bid amount.

Trends and Breakdowns

• Win / Loss Trend — monthly wins and losses over time.
• Yearly Performance — bids and results by year.
• Top Clients & Agencies — who you bid to most, and how you fare with each.
• Outcome Distribution — won / lost / pending / no bid / withdrawn split.
• By Category and By Department — where your wins concentrate.

Competitor Comparison

Built from the competitors recorded on your bid records: how many times you have encountered each competitor, how often they won, and how often you did. Use it to spot the rival that beats you most — then study their competitor profile.

Market Context

Alongside your own numbers, the dashboard shows top vendors in your categories from public award data, so you can see how your activity compares against who actually wins in your market.

Data Completeness

If records are missing outcomes, amounts, dates, or categories, the dashboard shows a completeness notice listing what is missing.

Reading the Numbers Well

• Pending bids are excluded from win rate but shown next to Total Bids — keep pendings up to date so the denominator is honest.
• Avg Win Margin needs both amounts. It only reflects records where both your bid amount and the final contract value are filled in.
• No Bid records don't hurt win rate, but they show up in outcome distribution — a useful record of how much of the market you deliberately pass on.