Buyers
Find the government buyers that spend the most in your markets and see what they buy.
Updated 2026-10-192 min read
Buyers
The Buyers lens on the Analytics page answers "who is spending?". Use it to decide which departments and public bodies to call on first.
How to use it
- Go to Analytics and click the Buyers lens.
- Set the jurisdiction and scope in the top bar.
- Read the cards, then scroll to Every buyer in scope for the full ranked list.
- Click a buyer to open its drawer: spend, number of awards, average award, and its recent awards.
The cards
| Card | What it shows | Where |
|---|---|---|
| Spend | The largest buyers and the share the top four hold | Federal, Alberta |
| Spend by buyer type | Spend grouped by type of organization | Quebec, BC |
| Municipal buyers | The largest municipal buyers | Ontario |
| Ministry spend | Provincial ministry payments from the Public Accounts | Ontario |
| What they buy | A grid of buyers against categories, showing where each buyer spends | Federal |
Note
SEAO (Quebec) and BC Bid group buyers by type of organization in their summaries, so these sources show Spend by buyer type. Each individual award still names its buyer.
Tips
- Start with the top four. A handful of buyers usually drive most of the spend in a market.
- Look for breadth. In What they buy, a buyer that already purchases several of your categories is often a warmer lead than a bigger buyer that buys only one.
- Check timing. Pair a buyer with the Incumbents & rebids card in the Firms lens to see which of its contracts end soon. See Competitive Intelligence.
For a full profile of a department, including its open opportunities, see Agencies.
Note
Spend figures come from published awards. Work bought through another purchasing body, or not posted on the covered portals, does not appear under the end client.
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