Competitive Intelligence
See who holds a market, what winning bids have in common, which contracts come up for rebid soon, and how winners price.
Competitive Intelligence
The Firms lens on the Analytics page answers "who is winning it?". Use it before a bid decision to see how locked-up a market is, who the incumbents are, and how winners price.
How to open it
- Go to Analytics and click the Firms lens.
- Set the jurisdiction and scope in the top bar (see Analytics).
- Click a card's link (for example rank all →) to expand it, or click a firm to open its drawer.
Below the cards, Every firm winning in scope lists all firms ranked by value won.
The cards
Which cards you see depends on what the source publishes.
| Card | What it shows | Where |
|---|---|---|
| Market share | The share held by the top four firms | All jurisdictions |
| What wins here | The qualities winning bids mention most often | Federal |
| Bid position | Which busy bidders convert the most bids, and their average rank | Quebec, Ontario |
| Plan takers | Open tenders that publish who downloaded the documents | Ontario |
| Incumbents & rebids | Contracts ending soon, with the incumbent firm | Federal, Quebec |
| Pricing | Where winning bids land against the median bid, by category | Quebec |
| Rate card | Median staffing rates by role and level | Federal, staffing accounts only |
Market share
Shows the combined share of the top four firms. If no single firm holds a quarter of the market, the market is open and winnable one buyer at a time. In a concentrated market, displacing an incumbent matters more than outbidding everyone.
What wins here
Lists the differentiators that winning federal bids cite most. Examples are certifications, clearances or methods. Check the top items against your own profile before you bid.
Bid position (Quebec and Ontario)
These sources publish every bid, not just the winner. The card shows which frequent bidders win most often and their average rank. Firms that usually bid lowest are the ones to price against.
Plan takers (Ontario)
A plan taker is a firm that downloaded the tender documents. Some Ontario portals list them while the tender is open. This tells you who you are likely up against before the close.
Incumbents & rebids
Lists contracts ending within the next six months, with the incumbent, the buyer and the end month. The headline counts those ending within 90 days.
Tip
Incumbents keep most rebids. Start building your relationship and capture plan months before the end date, not when the new tender is posted.
Pricing (Quebec)
For each category, shows how far below or above the median bid the winners usually land. Left of centre means price wins. Use it to judge how aggressive your price needs to be.
Rate card
Shows median annual staffing rates by role and level. It only appears for federal data with My markets on, when your markets include human resources services (UNSPSC family 8011). See Staffing Rate Card.
How to compare firms side by side
- Open a firm and click Pin to compare.
- Pin at least one more firm.
- In the tray at the bottom of the page, click Compare 2 side by side (the number matches your pins).
The comparison shows each firm's value won, awards and share.
My markets
With My markets on, cards that can be narrowed show only your categories. Federal data narrows the most completely. BC data is never narrowed, because BC Bid does not code awards by category.
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