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Opportunity Intelligence

Use AI to evaluate opportunities and make better bid/no-bid decisions

Updated 2025-01-154 min read

Opportunity Intelligence

Cothon's AI analyzes opportunities to help you make informed bid/no-bid decisions. Get insights on fit, competition, and win probability.

What is Opportunity Intelligence?

Opportunity Intelligence uses AI to:

  • Assess fit - Compare opportunity requirements to your capabilities
  • Analyze competition - Identify likely competitors and their strengths
  • Estimate probability - Calculate your chances of winning
  • Highlight risks - Surface potential issues and challenges
  • Recommend actions - Suggest next steps for pursuit

Note

Intelligence improves over time as it learns from your bid history and outcomes.

Accessing Intelligence

From any opportunity detail view:

  1. Click the Intelligence tab
  2. Wait for AI analysis to complete (usually seconds)
  3. Review the generated insights

Or click Analyze on any opportunity card for quick access.

Fit Score

The Fit Score (0-100) indicates how well the opportunity matches your profile:

ScoreMeaningRecommendation
80-100Excellent fitStrong pursuit candidate
60-79Good fitWorth pursuing with preparation
40-59Moderate fitConsider carefully, gaps exist
0-39Poor fitMay not be worth pursuing

What Affects Fit Score

  • Capability alignment with requirements
  • Past performance in similar work
  • Certifications and qualifications
  • Geographic presence
  • Size and capacity

Competitive Analysis

See who you're likely competing against:

Likely Competitors

Based on:

  • Past awards in this category
  • Similar work with this department
  • Capabilities matching requirements

Competitive Position

  • Your strengths vs. competition
  • Areas where competitors may have advantage
  • Differentiation opportunities

Tip

Use the Vendor Analytics feature to research competitors in depth before deciding to pursue.

Win Probability

The AI estimates your probability of winning:

Factors Considered

  • Historical win rates in category
  • Department relationship history
  • Capability match strength
  • Competition analysis
  • Contract value and complexity

Confidence Level

Each probability comes with a confidence indicator:

  • High confidence - Strong data available
  • Medium confidence - Some assumptions made
  • Low confidence - Limited historical data

Risk Assessment

Identified risks fall into categories:

Capability Risks

  • Missing required certifications
  • Insufficient past performance
  • Personnel gaps

Competitive Risks

  • Incumbent advantage
  • Strong competitor field
  • Price pressure

Execution Risks

  • Aggressive timeline
  • Complex requirements
  • Geographic challenges

Financial Risks

  • Low margin potential
  • Payment terms
  • Bonding requirements

Recommendations

The AI provides actionable recommendations:

Pursue Recommendations

  • Specific preparation steps
  • Capability gaps to address
  • Team members to involve
  • Timeline considerations

No-Bid Recommendations

  • Reason for recommendation
  • Alternative opportunities
  • Future positioning suggestions

Warning

Intelligence recommendations are advisory. Always apply human judgment to final bid/no-bid decisions.

Asking Questions

Use the AI chat to ask specific questions:

  • "What are our biggest gaps for this opportunity?"
  • "How does our pricing compare to past awards?"
  • "Who is the likely incumbent?"
  • "What certifications do we need?"

The AI provides contextual answers based on the opportunity and your profile.

Improving Intelligence

Help the AI learn by:

  1. Updating outcomes - Record wins and losses
  2. Adding feedback - Rate recommendation accuracy
  3. Maintaining profile - Keep capabilities current
  4. Tracking competitors - Note who you compete against

Bulk Intelligence

Analyze multiple opportunities at once:

  1. Select opportunities in the list (checkbox)
  2. Click Bulk Actions > Analyze
  3. View summary comparison
  4. Export analysis to spreadsheet

Exporting Intelligence

Export opportunity intelligence as:

  • PDF Report - Formatted for management review
  • Executive Summary - One-page overview
  • Detailed Analysis - Full AI findings
  • Comparison Matrix - Multiple opportunities side-by-side

Next Steps

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